Source identifies the platform
Examples include linkedin, newsletter, partner-name or publication-name.
Free UTM URL builder
Build trackable links with the UTM campaign URL builder
Add the standard source, medium and campaign fields to a landing-page URL. Nothing is uploaded and the finished link can be copied immediately.
Trackable campaign link
Keep campaign traffic identifiable in analytics
Use consistent lowercase names with hyphens. The builder adds the three standard UTM fields without sending the URL anywhere.
https://example.com/landing-page?utm_source=linkedin&utm_medium=paid-social&utm_campaign=b2b-website-launch
Keep reporting clean
Name campaigns consistently before traffic arrives
Medium identifies the channel
Use a consistent label such as paid-social, email, referral or display across every campaign.
Campaign identifies the initiative
Use a short durable name rather than a sentence. Lowercase words separated by hyphens are easier to report.
Test the final destination
Open the completed URL before publishing it. Confirm the landing page loads and the parameters remain visible.