Separate genuinely different services
A service deserves its own page when the buyer, problem, proof or search intent is materially different.
Free B2B website page planner
Use the B2B website page planner to estimate your sitemap
Enter the services, product ranges, sectors and proof available at launch. The planner turns them into a practical first-pass page structure and an indicative package fit.
Products are grouped at roughly eight ranges per launch page. The result is a planning estimate, not an automatic scope or quote.
Indicative page plan
Growth Website
11recommended launch pages
- Homepage
- About
- Contact
- Insights
- Service 1
- Service 2
- Service 3
- Sector 1
- Sector 2
- Case study 1
- Case study 2
Plan around buyer questions
Give each commercial topic enough room to compete
Group related product ranges
A catalogue does not need one launch page per SKU. Start with useful categories, then add detailed templates where specification depth justifies them.
Use sectors selectively
Create sector pages when the applications, compliance concerns or evidence change. Do not publish duplicated pages with only the industry name swapped.
Make proof findable
Case studies should explain the situation, work and measurable result, then link to the relevant commercial page.