Match the page intent
Lead with the service, product or answer the page actually provides. A clever title that hides the subject usually wastes the impression.
Free SERP snippet preview
Use the SERP snippet preview tool before publishing
Write the search result before the page goes live. Check the length, read the complete message and see whether the snippet gives the right person a reason to click.
36/60 recommended characters127/155 recommended characters
Live search preview
See what a searcher sees before the page is published
https://example.com/b2b-website-design
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Title length
Description length
What this checks
A clearer search result before publication
Treat length as guidance
Google can rewrite snippets and truncation is based on displayed width, not a fixed character limit. The counters are useful drafting guidance, not a guarantee.
Make the click worthwhile
Use the description to clarify audience, outcome or differentiator. Avoid repeating the title word for word.
Check the page itself
The snippet cannot rescue weak content. Make sure the visible heading and page copy deliver what the search result promises.