Holders Technology
Case Study
This technology manufacturer approached Foxdog with a view to redesign their website and manage their social media.
Foxdog employed best practices across the website, including web design, CRO, and SEO.
This technology manufacturer approached Foxdog with a view to redesign their website and manage their social media.
Foxdog employed best practices across the website, including web design, CRO, and SEO.
Before redesigning our client’s website, it was crucial to analyse it thoroughly using heatmaps and screen recordings.
Our tools showed us where users clicked, scrolled, and hesitated, helping us understand their behaviour better. By pinpointing pain points and areas of confusion, we could improve the user experience and optimize conversion pathways.
Using data from real interactions, we made informed decisions to create a website that not only looks great but also performs well.
We provided custom artwork, video content and creative design across LinkedIn, Instagram and X.
Our website design was responsive, mobile-ready and best of all, aesthetically pleasing.
Heatmaps and screen recording software was installed on the client's site so we could track the customer journey and improve the user experience.
Foxdog's SEO service included installing, configuring and optimising content in tune with our AI and machine-learning WordPress plugin.
Holders were regularly posting through another agency before we took control over their accounts. The problem was that they were simply regurgitating the same content from other manufacturers – there was nothing original. We changed this by designing bespoke posts with Holders’ own branding, created visually appealing designs and created short-form videos which proved to have the most engagement of all.
When we first looked at the website, it looked tired and dated. It was running a custom WordPress theme from another agency and offered very basic functionality. There was very little responsiveness and everything felt quite ‘clunky’. We set about redesigning with parallax images, responsive CTA’s and embedded product tiles.
Since we were redesigning the website, we wanted to see how users were interacting with the site and what was of interest to them. Through the use of heatmaps with concentrated dark spots and screen recordings with far too many rage clicks, we figured out a way to serve up the content they were looking for with way less scrolling, clicking and well…raging.
Our choice of AI plugin is the best around, they’ve been honing their craft since 2012, before AI was so popular. It cuts out so much of the manual work associated with traditional SEO which meant we could really expedite the whole process. Best of all, the client had access to the software on their website which meant they could track their page positions for themselves, helping to strengthen the trust they placed in Foxdog’s abilities to get them ranking on page 1 – which of course was achieved. We even ranked them higher than the manufacturer whose product they were distributing.
We began our SEO strategy at the end of 2022 where a sharp incline is clearly visible.
Harnessing the power of cutting-edge AI software, Foxdog Marketing propelled Holders Technology to the top of Google searches.
By implementing targeted strategies, Holders saw a multitude of their key search terms rise to the coveted first page of Google.
This enhanced visibility not only boosted brand recognition but also drove valuable traffic to Holders’ website, laying the foundation for sustained growth and success.
If you’re wondering what ‘engagement’ means, it measures how long your users interact with your content and if they choose to navigate to more pages on your site.
Foxdog Marketing revamped Holders’ website, transforming it into a captivating and intuitive hub for visitors.
The result? A staggering 809% increase in engaged sessions, with users spending 659% more time interacting with the site—a testament to the power of effective design and seamless functionality.
Through innovative SEO tactics, impactful email marketing campaigns, and captivating website design, Foxdog not only helped Holders shine brighter online but also positioned them as leaders in their industry.
For businesses seeking to amplify their online presence and drive tangible results, Foxdog is here to help as your personal B2B Marketing Copilot.
With a proven track record of success and a commitment to providing value for our clients, Foxdog empowers brands to navigate the complexities of the digital landscape with confidence and clarity.
Get in touch with us today as it could mean the difference between single or triple digit growth.
Email us at hello@foxdogmarketing.com.
Love the work done by these guys - personal and most importantly, effective.
