8 Tips to Creating High Quality Promotional Videos Using your Mobile Phone

The Evolution of Mobile Phone Camera Technology

One day you’re just grateful to be playing snake on your Nokia 3310 and the next you’re seeing Apple’s ‘This picture was shot on the new iPhone’ on billboards across your city. 

Pros vs Cons

8 Tips to Create High Quality Promotional Videos Using your Mobile Phone

Here are some tips for creating branded videos using your mobile phone:

1. Plan ahead: Make sure you have a clear idea of what you want to achieve with your branded video. This will help you determine the content, style, and tone of your video.

2. Choose the right equipment: While you can create branded videos with just your mobile phone, investing in a few additional pieces of equipment can help improve the quality of your video. This might include a tripod, a microphone but we would highly recommend investing in a ring-light.

3. Use good lighting: Proper lighting is essential for creating high-quality videos. If you’re filming outdoors, try to find a location with natural, diffused light. If you’re filming indoors, use a mix of natural and artificial light to create a well-balanced look.

4. Consider your background: Choose a background that is clean and uncluttered. Avoid filming in front of busy patterns or distracting elements.

5. Shoot in landscape mode: Most mobile phones have a widescreen aspect ratio, so shooting in landscape mode will give you a more cinematic look.

6. Edit your video: Use a video editing app to trim and cut your footage, add transitions, and include any text or graphics you want to include in your branded video.

7. Use good sound quality: Poor sound quality can ruin a video, so make sure you use a good microphone or invest in a sound-dampening case for your phone.

8. Promote your video: Once your branded video is complete, be sure to promote it through your social media channels and email marketing campaigns to reach as many people as possible.

Short-form video content is ideal for social media. Often when taking a video on a mobile phone it makes the content feel more ‘real’ to the user because its not a slick, polished end-product. It can give the appearance of a raw and authentic experience which is always a good thing when you want your customers to engage with you.

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