Intulux Lighting were referred to Foxdog Marketing through another lighting manufacturer to redesign their website.
Since we have worked in lighting for over a decade, we know a thing about luminaire manufacturing and lighting control design.
With around 50% of online traffic now coming through mobile devices, we only build sites that are responsive on mobile.
Since Foxdog partners with several high-profile specifiers and FM businesses, we were able to pass on projects to Intulux worth over £200,000 to quote.
As part of the project, we offered a full page dedicated to their blogs. Since we were redesigning the whole website from scratch, we even wrote them 4 new blogs, each being between 1000 - 2500 words long.
As a business that was over 48 years old, Intulux had a great heritage they could take advantage of with the right graphic design and dynamic visuals. The challenge was to bring this website into the 21st century by implementing new strategies to convert more users into paying customers.
We believe the key to understanding the customer is through tracking their specification journey. This is why we install tracking software to map out their journey in detail.
It takes a lot of patience and time to collect everything required for case studies. Even the major manufacturers still struggle to receive permissions from the client and gain the correct photography. We made their projects shine throughout every relevant page.
We developed a custom search bar across the site, including picking up key terms from the blog. In addition to this, the site-wide navigation is present on multiple pages allowing for a smoother customer journey thanks to the fact users did not have to scroll up to the header menu to find what they wanted.
We primarily work with B2B technology brands but not necessarily exclusively. If you’re interested in a website redesign, get in touch with us and we’ll even mockup a sample page customized to your business before you even need to make a decision.
