5 predictions for what digital marketing will look like in 2040 Whilst its pretty difficult to predict with any certainty what digital marketing will look like in 2040, it is likely that digital marketing will continue to evolve and become more sophisticated as technology advances. To avoid getting too carried away, we started by looking […]
Top Tips for Social Media in 2023 Social Media has become an absolute necessity rather than a ‘nice to have’ over the past few years. With remote work becoming more popular, social media has acquired more value. Whether you’ve been running an account for years or are just starting out, we’ll take you through all […]
Why Humans are Hardwired to Buy with Emotions Thinking is hard. The human brain is a heavy burden. Neuroscientists claim the mere act of thinking burns three times more calories than a less-challenging task like watching TV. While the brain only represents just 2% of a person’s body weight, it accounts for 20% of the body’s energy […]
7 Reasons Why the Growth in Video will only Accelerate Video is on a growth trajectory and the upside for businesses to get in on this momentum is – huge. But first, let’s start with the basics. Video marketing is the process of using videos to advertise your brand. Through a variety of platforms, you […]
5 Simple Steps to Creating a Marketing Funnel What is a Marketing Funnel? A marketing funnel is a model that helps businesses understand how consumers move through the process of making a purchase. It consists of a series of steps that start with awareness of a product or service, and ends with the customer making […]
What is Neuromarketing? Neuromarketing is a field that uses neuroscientific techniques to study how people respond to marketing stimuli. This can include things like brain imaging, eye tracking, and other methods that allow researchers to measure and analyse how people’s brains respond to different advertisements, products, or other marketing materials. Neuromarketing is a relatively new […]
How to Drive High Quality Traffic to your Website Without SEO Content Marketing is a gift from your business to a prospective customer. It’s the best kind of marketing, the one where the customer gets what the information when they want it. Every sort of business uses it to spread brand awareness, reach new customers, […]
