7 Steps to Writing Copy People Actually Want to Read

How to Write Click Happy Copy

Writing copy that people actually want to read can be a challenging task! However, there are some best practices to put in place  to make your copy more engaging and effective. So how do you write copy that people actually want to read? Well, there isn’t a simple golden bullet but if you consider the following points, you’ll be well on your way to writing copy that people are interested in and actually seek out rather than the other way around.


Step by step

  • Know your audience: It’s important to understand who you are writing for and what their needs, interests, and concerns are. This will help you create content that resonates with them and addresses their pain points.
  • Keep it simple and clear: Use clear and concise language, and avoid jargon or technical terms that your audience may not understand.
  • Make it actionable: Offer practical tips, solutions, or advice that your readers can use. This will make your writing more useful and relevant to them.
  • Use storytelling: People are naturally drawn to stories, so try using storytelling techniques to engage your audience and make your writing more compelling.
  • Use formatting to your advantage: Use headings, bullet points, and other formatting elements to make your writing easy to scan and read.
  • Use data and examples: Supporting your points with data and examples can make your writing more persuasive and believable.
  • Edit and proofread: Make sure to carefully proofread and edit your writing to ensure that it is error-free and easy to understand.


It can be easy to lose yourself in the writing process by going off on tangents, jumping from one topic to another, which is why it’s important to ground yourself on why you’re creating the content in the first place.

By taking a step back and looking at the bigger picture, you can see follow these steps to keep you in check and make sure your customer sees the value you’re providing.

For more copywriting tips, talk to Foxdog – our team offers free of charge advice so there’s nothing to lose from asking a few questions.



6 Ways to Make Your Images More Clickable

10 Marketing Strategies to generate new leads (and how to use them)

How To Drive High Quality Traffic to your Website Without SEO


We provide free of charge education resources so if you'd rather get your house in order before working with an agency, you couldn't ask for a better place to start!