Video is on a growth trajectory and the upside for businesses to get in on this momentum is – huge.
But first, let’s start with the basics. Video marketing is the process of using videos to advertise your brand. Through a variety of platforms, you can share the narrative behind your business, products, and services. It provides the ability to deliver a message in a concise way and in a short amount of time.
With 95% of marketers preferring to include video marketing in their strategies, it is quickly becoming one of the most popular approaches in digital marketing plans. Since over one billion of YouTube hours are consumed every day, it’s no wonder why 89% of marketers intend to produce YouTube videos as well. Even if YouTube is the most widely used medium for video marketing, social networking sites are becoming more and more popular for video. TikTok is gaining popularity, as are social media platforms like Facebook Live, Instagram Live, and Instagram Reels.
Since over one billion of YouTube hours are consumed every day, it’s no wonder why 89% of marketers intend to produce YouTube videos
The real question you may be asking yourself, can video marketing increase sales in 2023. The answer is, of course, yes.
The reality is that the growth we’ve seen in video over the last few years is just the beginning and will only accelerate from now on. Studies have shown that customers are more likely to convert using video content that they are any other type of media. As the population grows younger and they accrue more spending power, accept the fact that video marketing is here to stay. In fact, the market is still finding new ways to use video content and this could be your chance to get in on the ground floor of what will eventually become the dominant form of global media and advertising.