Holders Technology
Case Study

This technology manufacturer approached Foxdog with a view to redesign their website.

Foxdog employed best practices across the website, including CRO, socials and SEO.

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The Client's Digital Footprint

In the fast-paced world of digital marketing, finding the right partner can mean the difference between blending in and standing out.

For Holders Technology, a trusted name in lighting controls, the decision to team up with Foxdog Marketing proved to be a game-changer.

Through strategic maneuvers and innovative tactics, Foxdog not only helped Holders shine brighter online but also positioned them as a force to be reckoned with in their industry.

website growth
More followers on LinkedIn
0 %
increase in engaged sessions
94 st
Page of Google for target keywords
0 %
increase in engaged sessions per user

What we supplied

Service Delivery

Social Media

We provided custom artwork, video content and creative design across LinkedIn, Instagram and X.

Website Design

Our website design was responsive, mobile-ready and best of all, aesthetically pleasing.

Conversion Rate Optimisation

Heatmaps and screen recording software was installed on the client's site so we could track the customer journey and improve the user experience.


Foxdog's SEO service included installing, configuring and optimising content in tune with our AI and machine-learning WordPress plugin.

How Did We Do It?

Holders were regularly posting through another agency before we took control over their accounts. The problem was that they were simply regurgitating the same content from other manufacturers – there was nothing original. We changed this by designing bespoke posts with Holders’ own branding, created visually appealing designs and created short-form videos which proved to have the most engagement of all.

When we first looked at the website, it looked tired and dated. It was running a custom WordPress theme from another agency and offered very basic functionality. There was very little responsiveness and everything felt quite ‘clunky’. We set about redesigning with parallax images, responsive CTA’s and embedded product tiles.

Since we were redesigning the website, we wanted to see how users were interacting with the site and what was of interest to them. Through the use of heatmaps with concentrated dark spots and screen recordings with far too many rage clicks, we figured out a way to serve up the content they were looking for with way less scrolling, clicking and well…raging.

Our choice of AI plugin is the best around, they’ve been honing their craft since 2012, before AI was so popular. It cuts out so much of the manual work associated with traditional SEO which meant we could really expedite the whole process. Best of all, the client had access to the software which could track their page position for themselves, helping to strengthen the trust they placed in Foxdog’s abilities to get them ranking on page 1.

SEO Success

We began our SEO strategy at the end of 2022 where a sharp incline is clearly visible.

Harnessing the power of cutting-edge AI software, Foxdog Marketing propelled Holders Technology to the top of Google searches.

By implementing targeted strategies, Holders saw a multitude of their key search terms rise to the coveted first page of Google.

This enhanced visibility not only boosted brand recognition but also drove valuable traffic to Holders’ website, laying the foundation for sustained growth and success.

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Skyrocketing Engagement

If you’re wondering what ‘engagement’ means, it measures how long your users interact with your content and if they choose to navigate to more pages on your site.

Foxdog Marketing revamped Holders’ website, transforming it into a captivating and intuitive hub for visitors.

The result? A staggering 809% increase in engaged sessions, with users spending 659% more time interacting with the site—a testament to the power of effective design and seamless functionality.

Foxdog for the Win

Foxdog not only helped Holders shine brighter online but positioned them as leaders in their industry.

For businesses seeking to amplify their online presence and drive tangible results, Foxdog Marketing stands out as the partner of choice.

With a proven track record of success, Foxdog empowers brands to navigate the complexities of the current digital landscape with confidence and clarity.

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